It seemed like yesterday when everybody was so hyped about being invited to exclusive Clubhouse parties.
So what exactly led to its sudden, inexplicable, declining popularity?
With the COVID-19 pandemic, people would’ve lost their minds out of panic, fear, and isolation if it weren’t for audio/video streaming technology.
The past two years have seen the biggest boom in audio and video streaming culture. According to statistics, the global streaming market was valued at $50.1 billion in 2021 and is projected to grow at a whopping 21.0% CAGR.
Clubhouse, one of the biggest profiting companies in this surge, was founded in 2020 and is already being valued at $4 billion — Seriously,
Wait – Why Did Clubhouse Go Viral, In The First Place?
Surprisingly, a highly restrictive platform like Clubhouse went viral, with apps like Facebook, Discord, Instagram, etc. already in the picture.
Meanwhile, everybody is surprised how a call-only app makes it so big in a market so advanced and competitive.
Here’s the truth: the USP of Clubhouse is that it offers a high sense of exclusivity, which has pooled in 10 million users in a year.
This app has enabled users to experience what it feels like to be in the same room with global business barons and A-list celebrities, which explains its out-of-nowhere boom.
From tech icons like Mark Zuckerberg, and Elon Musk to paparazzi-friendly Hollywood icons like Tiffany Haddish, 21 Savage, Meek Mill, etc., Clubhouse allowed users to have private conversations with whoever they idolized.
Also, you couldn’t randomly join a Clubhouse session — you’d have to be exclusively invited to every room. Anyone could install this app, but joining sessions aren’t possible without an invite.
Also, there’s no room for distracting meme content, videos, and memes. This platform is for people who mean business and love to engage in deep, meaningful conferences.
So, What Does The Future Look Like For The Clubhouse App?
Unfortunately, things aren’t looking too good for Clubhouse anymore. Although this app had witnessed the biggest monthly download figures in February at 9.6 million, it dropped to 900,000 downloads in April.
Since then, things have been going downhill. But why so?
First and foremost, BBC claims that Clubhouse had been allegedly accused of data spillage and privacy-related issues, which explains the initial heat that led to the gradual decline in the hype.
Also, many users have been pointing out the underlying accessibility issues that hamper the user experience.
Apparently, in an attempt to increase exclusivity, the app missed out on some fundamental and necessary features a live streaming app must include.
For starters, the app isn’t the best for users with a comparably weak vision, as it doesn’t support the basic text resizing feature. A Forbes article also claims that it is unusable for people with hearing issues due to not having a live captioning feature.
Summing It Up
Although Clubhouse just got dumped by Twitter regarding the much-awaited acquisition deal, this app still holds its own against the biggest apps in the streaming market.
CEO Paul Davison had claimed that the app had 10 million active users in March.
What does this say? The Clubhouse party isn’t the talk of the town right now, maybe, but it’s far from being over.
Also, with the latest Android compatibility release, things may start going uphill soon for team Clubhouse.
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